SEO, Digital PR & Link Building
SEO, Digital PR & Link Building helps mid-market businesses stop losing organic traffic and authority to competitors who already outrank them. We combine technical SEO, content mapped to buyer intent, and digital PR that earns real editorial links — not directory submissions — through a technical audit, keyword and content strategy, on-page fixes, and outreach campaigns. We deliver a prioritized fix list, content built around revenue-generating queries, and links earned from actual outreach, all reported against the traffic they produce. Projects typically start with the $2,500 Audit Sprint, then move into the $3,500/mo Growth Retainer for ongoing execution.
Who it's for
Mid-market businesses across ULEY's core verticals whose organic search presence is stuck or invisible: home services groups losing local jobs to competitors with a stronger Google Business Profile, ecommerce brands with product pages nobody finds, professional services firms that rank for their own name and nothing else, and course creators or expert brands whose content isn't structured for search or AI-answer visibility. Typically already running paid channels or a referral pipeline and treating organic as the gap nobody's owned — not a first-time marketing buyer starting from zero.
Who it's not for
ULEY's SEO, digital PR, and link-building work isn't a fit if: you don't have a live site or product yet — we grow organic visibility for something that's already selling, we don't build one from a blank domain. You're a solo operator with no marketing budget beyond occasional DIY spend — the Audit Sprint assumes there's real analytics and Search Console history to audit. You're already retained by a $15,000+/month SEO or PR agency and need in-house-scale coverage or a dedicated account pod. You're shopping on lowest price alone. You want guaranteed rankings, a fixed link quota, or a pay-per-link arrangement — nobody can honestly guarantee a position in an algorithm they don't control, and we won't sell you that promise. You need HIPAA-grade or financial-services regulatory compliance infrastructure for content and PR — that isn't something ULEY has published or verified.
What You Get
| Deliverable | What it means |
|---|---|
| Technical SEO audit | Crawl, indexation, site speed, and structured-data issues found and prioritized by impact, not just listed. |
| Keyword & intent mapping | Queries mapped to buyer intent and funnel stage, not ranked by search volume alone. |
| Content strategy & topical clusters | Content built around what a buyer searches on the way to paying you, organized into clusters that read as authority to search and AI systems alike. |
| On-page fixes & internal linking | Title tags, page structure, and internal links fixed so content you already have earns the rankings it should. |
| Digital PR campaigns | Original research, data stories, and expert commentary pitched to journalists and industry publications for real coverage. |
| Link building & link reclamation | Earned editorial links from actual outreach, plus recovering links your site has already lost or broken. |
| Local SEO & Google Business Profile optimization | Multi-location visibility and review management for businesses whose organic demand is local-intent, not just national keywords. |
| Monthly reporting tied to revenue | Rankings and traffic reported next to the pipeline, bookings, or sales they actually produced. |
Platforms & Integrations
- Google Search Console
- Google Analytics 4 (GA4)
- Google Business Profile
- Your existing CMS (WordPress, Webflow, or custom)
How It Works
- 1
Audit
Full technical crawl, backlink profile review, and a keyword-gap analysis against the sites already outranking you. No fixes get prescribed before we've seen the actual data.
- 2
Build
Fix technical debt and on-page issues in priority order, then build content and landing pages around the keywords worth ranking for.
- 3
Earn
Run digital PR and outreach campaigns to build editorial links and authority signals pointed at the content actually built to convert.
- 4
Automate
Wire reporting so rankings, traffic, and links show up next to the revenue or pipeline they produced, without a manual pull every month.
- 5
Scale
Double down on the clusters and links that are compounding. Cut what isn't, without mercy.
Timeline: Technical audit and roadmap: 2-3 weeks. First movement on lower-competition terms: roughly 60-90 days. Meaningful organic traffic and link-equity gains: 4-6+ months of sustained work. SEO and digital PR compound — they don't spike, and anyone promising otherwise is selling something else.
What It Costs
Entry point: a full technical SEO audit, backlink and content review, and a prioritized 90-day roadmap. Fully credited toward a Growth Retainer if you continue.
Ongoing SEO, content, and digital PR execution, run alongside strategy and CRO — not sold as a separate, siloed line item.
US market range, 2026 research: US market: SEO retainers generally run $2,000-20,000/month (2026 research) — not ULEY's own pricing, shown for context — for context, not our price.
Methodology & Evidence
We run every SEO engagement through the same system as everything else at ULEY: audit first, build in priority order, automate the reporting, then scale what's working. For SEO specifically, that means a full technical and content audit before any fix gets prescribed — no recommendations without the crawl and backlink data behind them. Digital PR and link building follow the content roadmap, not the other way around, so outreach earns links to pages actually built to rank and convert, not to a homepage with nothing to say.
How we run a technical SEO audit
Every audit starts with a full crawl, an indexation check, a backlink-profile review for toxic or spammy links, and a competitive keyword-gap analysis against the sites already outranking the client. Findings are prioritized by likely revenue impact, not by how many rows fit in a spreadsheet — a short, ranked fix list beats an exhaustive one nobody works through.
N/A — process description, not a resolved outcome.
SEO agency — Common Questions
Technical fixes can move fast — some ranking shifts show up in weeks. Real, durable traffic and authority gains on competitive terms typically take 4-6+ months. SEO and digital PR compound over time; they don't spike, and we'll tell you that honestly on the audit call instead of promising a faster number.
No. Nobody honestly can — Google's algorithm isn't something any agency controls, and a guarantee is a sales tactic, not a real promise. What we do guarantee is the work: the audit, the fixes, the content, and the outreach, all prioritized and reported so you can see what's moving and why.
We work alongside them. Often that means auditing existing content against keyword and intent gaps, then handing your team a prioritized roadmap to execute — you don't need to replace an in-house team to work with us.
No. Digital PR here means original research, data stories, and journalist outreach that earn real editorial coverage — not paid directory submissions or link farms. If a link can be bought outright, it's usually not worth having.
Usually not much. Google Business Profile and 'near me' visibility matter most for businesses with a physical service area — home services, multi-location retail. If your growth is national or ecommerce-only, we'll tell you honestly that local SEO isn't where the budget should go.
The technical audit flags toxic and low-quality links before anything else starts. Where it matters, we handle disavow work first — building new authority on top of a link profile that's actively hurting you just wastes the new work.
Yes, if that's genuinely the gap — some clients have solid technical SEO and content but no PR or link-building motion. We scope it separately rather than bundling in work you don't need.
Read Before You Hire Anyone
Everything below is free and useful without talking to us. That is the point of it.
Ready to see where your budget leaks?
Free 30-minute audit, written roadmap included. No contracts.
Get My Free Growth Audit