A PPC Agency for Buyers, Not Impressions
PPC & Paid Media management helps home services groups, ecommerce brands, professional services firms, and course creators turn ad spend into booked revenue instead of platform-reported clicks. We deliver an account audit, campaign architecture built around buyer intent, conversion tracking tied to actual revenue, matched landing pages, and one-screen monthly reporting within the first 30-45 days. Most engagements start with the $2,500 Audit Sprint to see what's actually happening in your accounts, then move into ongoing management under the Growth Retainer. There's no fixed minimum ad spend, but under roughly $1,500/month, most channels can't generate enough data to optimize honestly.
Who it's for
Multi-location home services groups (HVAC, roofing, plumbing) already spending $15,000-40,000/month in aggregate across Google Local Services Ads and a local freelancer or sub-$1,500/month generalist shop. Ecommerce and DTC brands doing roughly $50,000-500,000/month in revenue, running $5,000-15,000/month in ad spend, where ROAS looks acceptable on the platform dashboard but margin isn't moving. Professional services firms wanting to diversify past referrals without looking like a lead mill, and course creators or expert brands with an existing list who are ready to put paid registration traffic behind a proven offer. In every case: a live ad account and some conversion history already exist — we're not building a campaign from a blank slate.
Who it's not for
This isn't a fit if you don't have a live ad account, storefront, or conversion history yet — the Audit Sprint assumes there's a real ad account, CRM, or analytics setup to audit, not an idea to validate from zero. You're a solo operator running ad-hoc boosted posts with no dedicated marketing budget. You're already retained by a $15,000+/month agency and need an in-house-scale account pod or contractual SLAs — that's a different tier of agency than a 13-person remote team. You're shopping on lowest price alone — our pricing starts above the sub-$2,500/month commodity band by design. You want guaranteed rankings, guaranteed leads, or a pay-per-lead/performance-only arrangement — we don't currently offer performance-only pricing. You're in a heavily regulated vertical, like healthcare or financial services, that needs compliance infrastructure we haven't published or verified.
What You Get
| Deliverable | What it means |
|---|---|
| Account audit | A full read of your existing ad accounts, tracking, and spend history — before we touch a single campaign. |
| Campaign architecture | Structured by buyer intent and funnel stage, not by product SKU or platform default — so budget follows buyers. |
| Conversion tracking setup | Tied to booked revenue or closed sales, not platform-reported clicks — first-party and server-side where the platform requires it. |
| Landing pages matched to the ad | Dedicated pages per high-intent campaign that match the ad's promise, instead of sending paid traffic to the homepage. |
| Bid and budget management | Reviewed weekly against real conversion data, not set once at launch and left alone. |
| Creative and ad copy | Written and tested per audience segment — one generic ad set for everyone is how budget gets wasted. |
| Retargeting audiences | Segmented by funnel stage, so a first-time browser and a cart-abandoner never see the same ad. |
| Monthly reporting | One screen — spend, ROAS or booked-job revenue, and the decision attached — not a dashboard you have to interpret yourself. |
Platforms & Integrations
- Google Ads (Search, Shopping, Performance Max)
- Microsoft/Bing Ads
- Meta
- TikTok
- Programmatic & CTV
How It Works
- 1
Audit
We pull the full ad account history, tracking setup, and the last 90 days of spend across every active channel — findings in writing before anything changes.
- 2
Architecture
Campaigns get rebuilt or restructured around buyer intent and funnel stage, with conversion tracking wired to revenue before spend increases.
- 3
Launch
New or restructured campaigns go live with matched landing pages, tested creative variants, and a defined measurement plan — not one untested bet.
- 4
Automate reporting
Tracking and reporting wired together so you see spend against booked revenue on one screen, without pulling three separate dashboards yourself.
- 5
Scale
Budget moves toward what is converting and away from what isn't — reviewed monthly, cut without sentimentality.
Timeline: First conversion data inside 1-2 weeks of launch. Enough volume to optimize with real confidence by day 30-45. Most accounts settle into a stable, data-backed monthly cadence by month three — PPC moves faster than SEO, but 'fast' still means real data, not day-one wins.
What It Costs
Where most PPC engagements start — a full audit of your ad accounts, tracking, and spend history, plus a prioritized 90-day plan you own whether you continue with us or not. Fully credited toward the Growth Retainer if you do.
Ongoing PPC management — campaign architecture, bid and budget management, creative testing, and monthly reporting tied to revenue, not just ROAS. Folded into the same retainer as strategy and CRO, not billed as a separate line item.
US market range, 2026 research: $1,500-5,000/mo for small/mid-market PPC management, or roughly 10-20% of ad spend; multi-channel or enterprise programs can reach $10,000-30,000+/mo — for context, not our price.
Methodology & Evidence
PPC work follows the same ULEY Hive System as every other engagement: Audit, Build, Automate, Scale, always in that order. Audit means we read your actual ad accounts and tracking before recommending anything — no rebuild-first reflex. Build means campaign architecture and landing pages get fixed in priority order, so new spend has somewhere profitable to land. Automate means conversion tracking and reporting get wired together once, so results don't depend on someone remembering to check a dashboard. Scale means budget moves toward what's proven and away from what isn't, reviewed monthly. Skipping a stage — automating a broken funnel, or scaling before tracking is trustworthy — is how ad budgets quietly disappear.
How we audit an ad account before touching it
Before any campaign changes, we pull the full ad account history, the tracking setup, and the last 90 days of spend across every active channel. We map that spend to actual conversions, not platform-reported ones, and flag any campaign that hasn't produced a qualified lead or sale in 30-plus days. That list becomes the priority order for the first month of work, before a single new dollar of budget moves.
N/A — this describes a process, not a measured result.
PPC agency — Common Questions
No fixed minimum, but under roughly $1,500/month most channels can't generate enough data to optimize honestly. We'll tell you straight if your budget is too thin for paid media yet, instead of taking it anyway.
We audit what's live before touching anything — that's exactly what the Audit Sprint is for. Sometimes the fix is smaller than a full rebuild, and we won't rebuild a campaign that's already working just to look busy.
Depends on where your buyers actually are, not on what's trendy. Home services leans Google Search and Local Services Ads; ecommerce usually adds Meta and Shopping; professional services and B2B often add LinkedIn. We'll tell you which platforms earn their spend for your specific case, not upsell you into running all of them.
Bid and budget decisions get reviewed weekly against real conversion data, not set once and left alone. If a campaign hasn't produced a qualified lead or sale in 30-plus days, that gets flagged in the audit, not quietly left running on autopilot.
Both, when it matters. An ad that promises one thing and lands on a homepage promising something else wastes the click you already paid for. Landing-page work is scoped into the engagement, not sold back to you as a separate project later.
Conversion data starts coming in within 1-2 weeks of launch. Enough volume to optimize with real confidence usually takes 30-45 days. PPC moves faster than SEO, but 'fast' still means data first, not day-one wins.
No. Thirty days notice to leave, always — no annual lock-in. If the PPC work isn't earning its line item month to month, that's on us to fix or you to walk away from.
Scoped hourly work is available at $175/hour for anything that doesn't fit the Audit Sprint or the Growth Retainer — we'll say plainly which model actually fits your situation on the call, not force you into the wrong one.
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