Automating Lead Follow-Up for a Home Services Company

The situation

A home services company was running local PPC that generated a steady stream of leads. The bottleneck wasn’t traffic — it was what happened in the minutes after a lead came in.

What we found in the audit

Follow-up depended on whichever office staffer happened to be free. On busy days, leads sat for hours. Some got missed entirely. The business was paying for clicks and then losing the resulting leads to slow response time — a problem no amount of additional ad spend would fix.

What we changed

We mapped the full lead lifecycle from form submission to booked job, then wired instant routing and a follow-up sequence that fired automatically instead of depending on anyone’s memory. A one-screen dashboard replaced the old lead-count report, showing response time and actual booking rate — the numbers that mattered.

This is a sample case study included to show the shape of our work — not a verified real-client result. It will be replaced with real, attributable outcomes as they’re delivered.

"This is a sample case study — illustrative of how we approach an automation engagement, not a real client result. Replace with a verified outcome before publishing."

Illustrative example — Not a real client